My current project, tentatively titled Consuming the South: Representations of Taste, Place, and Agriculture since 1866, is a cultural and visual history of representations of agriculture that have co-promoted southern produce and ideas of place since the mid-nineteenth century. I analyze the production and circulation of advertising imagery, souvenirs, art, and landscapes to trace how various people and organizations have harnessed promotional culture to encourage the local and national consumption of products and the region they came from. Examining advertisements, art, events, and objects surrounding North Carolina tobacco, Virginia peanuts, Florida oranges, and South Carolina rice, I explore how various stakeholders and communities constructed ideas of the region through its agricultural products. By reconstructing how companies packaged their products for national buyers, my project strengthens the existing scholarship on foodways that focuses on visual and material culture. I also consider the localized lives of these products, examining how southerners creatively contributed to and contested the meanings associated with agricultural representations. Ultimately, I argue that southern agriculturally based promotional and commemorative processes revolved and, importantly, continue to revolve around the consumption of place itself.